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BRAND NEW VIEWS

October 5, 2010

Rebranding is the most interesting type of advertising. Why? Because you have to think about something, which is already established, in a new way. While the product is not changing at all, your job is to make the world see it differently.

THIS SMELLS EXACTLY THE SAME AS THE STUFF YOUR NINETY-YEAR-OLD GRANDPA HAS BEEN WEARING SINCE HE WAS 12… BUT NOW ITS COOL.

Check out the new look. The shiney gradient and the stitching around the label are visually exciting. Plus the font choice of a hollowed out varisty lettering shows branding toward the younger generation.

New Old Spice

 

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