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How can you make a big business that breeds innovation?

October 5, 2010

This is a question (like most) that can be answered in million different ways and has been by different creative companies around the globe. One company has found a solution that has caught a lot of eyes. IDEO, one of the first and most influential design companies, has done away with the stratified corporate model and done something new. Check out this 60 minutes interview about IDEO’s workplace and structure.

“I’ll give you a status. I’ll give you a big red ball on a post and that says you’re a big guy. If you’ve got a red ball, you’re a senior vice president. Pfff. What do I care? A desk, a red ball. it’s all the same.” David Kelley, IDEO CEO.

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