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43. Starbucks To Add Beer And Wine

December 2, 2010

Rumors have been swirling that starbucks is going to add alcohol to it menu to gain business in the evening and afternoon, as 70% of Starbucks business happens before 2pm.

Interstingly Starbucks owns two coffee shops named 15th Avenue Coffee & Tea and Roy Street Coffee & Tea that they use to test products without tarnishing their brand name. After a successful test run, beer and wine are set to join the Starbucks’ menu.

This is actually no surprise, as starbucks is essentially branded as a European coffee house in America and European cafes have been serving beer and wine since forever. Great way to add to the American coffee culture and increase afternoon business.

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